Founding price — first 100 members. Lock the foundation for $49 (then $79) and lock founding rates on every module to come.
For the manager nobody trained

You got promoted. Nobody taught you how to lead.

You were great at the work, so they made you the boss. Then the training never came. If that's you — first week or fifteenth year — this is the one that was built for you.

85% of new managers receive no formal training. You're not behind. You were never set up. Let's fix that.

A self-paced video course you keep for good, taught by founder Steven Allphin. Built on PATC — start from within.

85%
of new people managers receive no formal training
The gap this was built to close
70%
of the variance in team engagement traces to the manager
Gallup, 100,000+ interviews
#1
reason people leave a job is their manager, not the company
Two decades of exit-interview data
The foundation training

People-First Leadership

One honest idea, taught the way it should have been the first time: the people who report to you aren't numbers on a dashboard. Here's how to lead like it — starting Monday.

The course

The full video training

PATC and the inner game, the three thinkers behind trust and honest feedback, how to run a real 1-on-1, give feedback that lands, and grow your people. Self-paced, yours to keep.

The handouts

The 1-on-1 Starter Kit

The question bank, the weekly cadence, your first-1-on-1 script, the five mistakes, and a one-page cheat sheet for your desk. The reps, not a recap.

The practice

Around the Table — $10/mo founding

Where your weekly 1-on-1s live. A separate, optional companion to the course — founding members lock $10/mo for as long as they stay. Cancel anytime from your profile.

The why

Built on PATC

Positive, Attitude, Thoughts, Confidence. It starts from within — the foundation Steven teaches, and the thing no leadership course gives you.

Founding launch pricing

Start for the price of lunch.

The founding price is the lowest it will ever be — reserved for the first 100 members.

Foundation
$49
then $79
The People-First Leadership training and the Starter Kit — including the Aspiring Leader path if you're leading before the title. Everything to run your first month of real 1-on-1s.
  • The full video course, yours to keep
  • The Aspiring Leader path included
  • The 1-on-1 Starter Kit
Get the foundation
Best value — save $86
The full library
$199
$285 if bought separately
All five modules: the foundation plus Remote & Hybrid, Difficult Conversations, Goal Setting, and Meeting Structure. The whole leadership path, one price.
  • Everything in Foundation
  • All four deeper modules as they ship
  • Founding rate locked on every one
Get the full library
Add-on modules
Coming soon
$59 each
Remote & Hybrid · Difficult Conversations · Goal Setting · Meeting Structure. Sign up now and you lock the founding rate on each as it releases.
  • Released one at a time
  • Founding members lock the lower rate
  • No need to wait to start
Lock my rate
Buying the foundation alone? Add the other four for +$150 at checkout — the bundle price, without deciding everything today.
The practice lives here

Around the Table

Managers don't need another tool. They need their attention back. Around the Table is where your weekly 1-on-1s live. It carries the cadence, the prep, and the history, so you walk in ready and spend the time on the person, not the paperwork. Less managing. More leading.

A simple monthly subscription, flat price by team size. Founding members lock the lower rate for as long as they stay:

Up to 10$10/mo founding (then $15/mo)
Up to 20$35/mo

Pay yearly and get two months free. Cancel anytime, right from your profile — no hoops, no phone calls.

This is for you and your own team. Want it across other teams or your whole company? That's the Company plan — contact me and we'll set up onboarding and pricing together.

Separate from the course. The training is a one-time $49 you keep for good. Around the Table is its own optional subscription.

See Around the Table →
What you get
  • Shared 1-on-1 record — you and your report, same page
  • Weekly cadence that won't let you cancel on people
  • Prep, action items, and history in one place
  • Your private notes stay private, walled off
Who this is for

Built for the forgotten middle.

The brand-new manager

You were promoted last month and nobody handed you a playbook. Start here, before the habits set.

The never-trained veteran

You've led for years on instinct. Something's not clicking and you've never been taught the why. This resets it.

The manager who cares

You want the people on your team to feel seen and to grow. You just want to know how to do it well.

For companies

Train your whole organization.

Ready to give every manager this — plus leadership visibility, the quarterly pulse, and Steven leading the training live? That's the Company tier. Let's talk about what your team needs.

You're not buying a trial. You're joining the founding cohort.

This is the lowest price it will ever be, because you're in before the testimonials roll in. I'd rather earn your trust than dangle a gimmick. Get in, do the work, and if you get stuck, email me and I'll help you make it land. I built this because I believe in it. Come build it with me.

"The title changes. The person doesn't. How you treat people is the real test — and it can be learned."

A real testimonial goes here once the first managers come through.

Founding pricing — first 100 members

Lead deeper. Lead people. Lead well.

Start the training for $49, or lock the full library for $199. Founding pricing closes when the first 100 seats are taken.

Get the foundation — $49 Get the full library — $199